Releasing is a million step process that needs to be carefully fallowed.
The process itself is described in a google doc:
https://docs.google.com/document/d/1fXB6txahPmBUZWwuFN54T3WMDL12R9MJKBQ7lYx8A2A/edit#heading=h.qujgl7ur50v9
We should Markdownify/RSTify it and commit to the repo as RELEASING.[md|rst]